1. Introduction

Royals Field Real Estate (“Royals Field,” “we,” “us,” or “our”), license number 30304, is a real estate brokerage based in Dubai, United Arab Emirates, operating the website www.royals-field.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with us — through our Site, WhatsApp, phone or AI-assisted calls, social media advertising, or in person at our offices or events.

This Policy is intended to comply with the UAE’s Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”) and other applicable data protection laws.

2. Scope

This Policy applies to personal information we collect from:

• Visitors to our Site
• Prospective buyers, investors, and tenants who contact us via phone, WhatsApp, email, or social media
• Attendees of our events (including property exhibitions such as the Dubai Real Estate Fair)
• Clients and customers engaging our brokerage, leasing, property management, or advisory services

It does not apply to the practices of third-party developers (such as Emaar, Danube Properties, or Modon Properties), property portals, or social media platforms whose own privacy policies govern information they collect directly from you.

3. Information We Collect

We may collect the following categories of personal information:

• Identity and contact information: name, email address, phone/WhatsApp number, nationality, country of residence
• Property preferences: budget range, preferred communities/projects, investment objectives (e.g., residency/Golden Visa interest, rental yield interest, capital growth interest), timeline to purchase
• Communications: records of calls (including calls handled by our AI voice assistant — see Section 6), WhatsApp messages, emails, and form submissions
• Transaction-related information: where you proceed with a purchase, lease, or investment, information necessary to facilitate that transaction (which may include identity documents required by developers, the Dubai Land Department, or other regulators — we do not collect payment card or bank account details directly through this Site)
• Technical information: IP address, browser type, device information, and usage data collected via cookies and similar technologies (see Section 8)
• Marketing interaction data: engagement with our social media ads (Meta/Instagram/WhatsApp Business), including audience-matching data if you are included in a custom audience list

4. How We Collect Information

• Directly from you, when you fill out a form on our Site, message us on WhatsApp, speak with our team or our AI voice assistant by phone, or provide your details at an event or exhibition
• Automatically, through cookies and analytics tools when you browse our Site
• From social media platforms (Meta/Facebook/Instagram/WhatsApp) when you interact with our advertising, including click-to-WhatsApp ads
• From third parties, such as a developer partner, where you have been referred to us or where coordinating a transaction requires it

5. How We Use Your Information

We use personal information to:

• Respond to your enquiries and provide information about properties and services
• Match you with suitable property listings and investment opportunities
• Schedule consultations, callbacks, and site visits
• Facilitate transactions with developers and relevant UAE authorities
• Send you marketing communications about new launches, offers, and events (where you have not opted out — see Section 10)
• Improve our Site, services, and marketing effectiveness
• Comply with our legal and regulatory obligations

6. Use of AI and Automated Communications

Royals Field uses an AI-assisted voice platform to help handle certain inbound and outbound calls, and automated WhatsApp messaging for initial enquiry responses. Where you interact with an AI system rather than a human representative, we will disclose this to you. 

7. Disclosure of Information

We may share your personal information with:

• Developer partners (such as Emaar Properties, Danube Properties, and Modon Properties) when coordinating a property enquiry, reservation, or purchase on your behalf
• Service providers who support our operations, such as our AI voice/messaging platform provider, IT and hosting providers, and marketing platforms (Meta/WhatsApp Business)
• Regulatory and governmental authorities, including the Dubai Land Department (DLD), RERA, or other relevant bodies, where required by law or to complete a transaction
• Professional advisors, such as legal or financial consultants, where necessary to provide our services

We do not sell your personal information to third parties.

8. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to operate correctly, remember your preferences, and understand how visitors use our Site, including for advertising purposes (such as Meta Pixel, if deployed). [Confirm which specific cookies/pixels are in use on the live Site and list them here, or link to a separate Cookie Policy with that detail — this Policy currently describes cookie use in general terms pending that confirmation.] You can control cookies through your browser settings; disabling certain cookies may affect Site functionality.

9. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to maintain business records, respond to your enquiries, and comply with legal, regulatory, or accounting requirements. [Insert specific retention periods once determined internally — e.g., “lead enquiry data not converted to a client relationship is retained for X months/years.”]

10. Marketing Communications and Your Choice to Opt Out

If you receive marketing messages from us by email, WhatsApp, or phone, you may opt out at any time by:

• Replying “STOP” or similar to a WhatsApp message
• Using the unsubscribe link in marketing emails
• Contacting us directly using the details in Section 13

Opting out of marketing does not affect our ability to contact you regarding an active enquiry or transaction.

11. Data Security

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Your Rights

Under the PDPL and subject to applicable exceptions, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing, including for marketing purposes
• Receive a copy of your data in a structured, machine-readable format where processing is based on consent or contract
• Object to decisions based solely on automated processing that produce legal or similarly significant effects on you

To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before responding.

13. International Visitors and Cross-Border Data Transfers

Royals Field markets its services to prospective buyers and investors in multiple countries, including the UAE, India, Pakistan, Turkey, and the United Kingdom. If you contact us from outside the UAE, your personal information will be transferred to and processed in the UAE. We take appropriate measures (such as contractual safeguards) to protect personal information transferred across borders in line with PDPL requirements.

If you are located in a jurisdiction with its own data protection law (such as the UK GDPR, India’s Digital Personal Data Protection Act, or Turkey’s KVKK), that law may also give you additional rights regarding how your information is handled — please contact us if you wish to exercise rights under your local law, and we will do our best to accommodate them. [Legal counsel should confirm the extent of our obligations under each of these regimes given our marketing activity in those markets.]

14. Children’s Privacy

Our services are directed at adults seeking real estate and investment services. We do not knowingly collect personal information from individuals under the age of 18.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this Policy indicates when it was last revised. We encourage you to review this Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

• Royals Field Real Estate License No. 30304 Office 1750, Tamani Arts Building, Business Bay, P.O. Box 415072, Dubai, UAE
• Phone: +971 (0) 55 369 4263
• Email: info@royals-field.com
• Website: www.royals-field.com